There’s nothing like a glass of Okanagan Valley VQA wine to cool off during the hot summer months, but what does this have to do with coffee? Both can be a consumable art form, and for better or worse, have been compared as similar when it comes to cost.
Before we delve into the cost of coffee, let’s go over its similarities when being compared with wine. Both drinks stem from a terroir (environmental factors) which, often beyond human control, produce a grape or coffee with a unique flavour profile specific to that area. Coffee is affected by processing methods, as is wine. Like wine, coffee can make you feel sick if you drink too much. Lastly, both the wine and coffee industries fluctuate in cost.
We know we’re not your only source for coffee (and that’s ok). And we don’t sell wine, but we’re pretty sure you’ve tried it before, or have at least seen it for sale. Bottles in British Columbia range from $8 a pop to $500 and beyond. Coffee is similar on a smaller scale. For example, the average price of a 340g bag of coffee in our local grocery store is about $6. At the shop, our 340g coffee bags range from about $15 to $21.
So why the difference in prices? Are there real reasons as to how coffee companies price their product or is it all because of attractive branding and creative storytelling? Just like the wine industry, there are coffee companies whose goals are to minimize costs and maximize profits while appealing to mass markets (often covering up their poor-quality coffee by roasting it into the darkness!). Yeah, we don’t work with those guys. We work with companies who have an intense passion for sharing the best coffees with people who will appreciate it. The best coffees also deserve a fair price. All of the companies we work with pay a fair price to the farmers, and in some instances, have given back to the communities where these farms are located in. All of this, as well as environmental factors impacting crops, are the reasons good coffee tastes the way it does.
And what’s the difference between a wine drinker and a coffee drinker anyways? We’re impatient. Good wine has a long shelf life and coffee is best enjoyed sooner rather than later. How soon? That’s another topic for another time.